Petrina is the founder and visionary force behind both Agent 86 Experiences and the only specialised Byron Bay Destination Management Company (DMC) in the captivating Northern Rivers Region of NSW.

 

With a career spanning over 20 years, she’s navigated seamlessly from the realms of advertising and PR into the dynamic world of business events.

“Events aren’t an add on – they are a foundation. And it’s why we do what we do”

Petrina Maxwell Director

You’ll find Petrina to be more than just a business partner; she’s a trusted confidante who takes the time to understand your unique needs and aspirations. Her friendly demeanour and empathetic nature create an atmosphere of collaboration and trust, making every interaction a pleasure.

Petrina isn’t just a solo act; she’s part of a wider team of dynamic individuals who share her passion for excellence. Together, they excel in developing strong creative ideas and executing events and projects with unflappable expertise and skill.

But Petrina’s talents don’t stop there. She’s also an expert in incentives and destination management, adding yet another layer of value to her already impressive skill set. With Petrina and her team at the helm, you can trust that your project will be handled with professionalism, creativity, and a touch of fun.

Tony Clendon General Manager Operations

Tony brings a wealth of experience in building strong relationships and driving growth, now applying his expertise to event and operations management. With a focus on collaboration, integrity, and efficiency, he ensures seamless execution from planning to delivery. Tony brings a balanced, dependable presence both in the boardroom and on-site, with a calm demeanour and sharp sense of humour.

His consistent delivery on promises ensures lasting trust and results. Always fostering environments where teams thrive, Tony is results-driven—and never compromises on good coffee.

“Petrina’s work on our 2018 internal launch event was amazing. She helped us shape the day to really wow the team and bought a level of expertise and professionalism that was second to none. Her recommendation of a guest speaker made the event really special for the team. All that and she’s just good fun to work with.”

Susie Stone | GM Business, Government and Wholesale | Vocus Communications

 
 

Contact Us.
Petrina Maxwell | Director

T. +61 450 966 571
E. petrina@agent86.au

© Agent 86 Experiences 2026.

 

Acknowledgment of Country.

We acknowledge the Arakwal people of the Bundjalung Nation as the traditional custodians of the land from which we operate. We pay our respects to their Elders past, present and future, and extend that respect to other Aboriginal and Torres Strait Islander people.

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